A user can customize the process to sort mail any way they want to. To help combat that overflow, the new service automatically detects mass messages and puts them in separate folders. Newsletters, offers, daily deals and social updates make up over 80 percent of a typical inbox, according to Microsoft’s own research. Users can link up with their Facebook, Twitter, LinkedIn and Google+ accounts, to see the latest updates from friends and contacts. They do not appear when looking at a message. Relatively unobtrusive advertisements appear in a column to the right of the screen when looking at folders. The new look is clean and uncluttered, foregrounding white space, reminiscent of Google’s recent makeover of Gmail.
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